I was given the project to create different Instagram campaign ideas for Champagne Mumm bar, by giving customers a free half of bottle of champagne when they booked online. This was to get some customers in, show the brand loyalty and encourage customers to make bookings online this September. I played with a lot of different ideas with a lack of content and had to outsource my own content and get creative with different styles and aesthetics. I worked around with a lot of different phrases, images, image styles, clipping images together, along with the brands logo and iconic red ribbon on the packaging. The composition that was chosen out of all my designed was published on the Instagram. The post currently has 4 times more interaction activity than the Instagram than usually posts receive. Some of the other compositions I made was then also used on story’s a couple of days later as the champaign continued. My main goal was to grab the audiences attention in a subtle yet affective way, without them feeling it was an aggressive sale. 

I created and brainstormed different video content for Pan Divino's Instagram to grow brand awareness, but by specifically doing it in a creative and outgoing way to try and grab the audience’s attention. I attempted to make content for the brand that was different, eye catching and entertaining to the viewer. Showcasing the brands different food dishes in an entertaining way. I created a couple different pieces like this, display the food in a upbeat and attracting way that was different to plain photo Instagram marketing. However, none of these projects were ever used, I received feedback that it would possibly be used for an upcoming campaign and Ella loved the idea, however in the end they were never published. With that noted and I stepped away from doing out their pieces as I gathered, they weren't what the brand was looking for. Ultimately, I continued to create photo content for future campaigns.

I was given the task to create photo and video content for Gundaroo Inn for a campaign based around End of Year Events. Marketing to customers to hold their End of Year event or Christmas party with Gundaroo Inn in a private dining area, whether that be for work, family or friends. The main aspect was that the deal was $100 per person, including food, drinks and transport to and from Canberra. As Gundaroo Inn is about 40 minutes out of Canberra city. The aim was to try and attract people with the factor of transport, meaning they could drink and not worry about to and from. I was given this task with not a lot of content to work with. I made a variety of different styles of photo content, including all information and having consistent readability. Keeping it short and sharp to grab the audience’s attention long enough. I attempted to keep the brands design and hometown feel, while involving festive colours and imagery to enhance the audience’s imagination. The campaign has yet to start so I am unsure if my compositions will be used or not or how they will contribute.

​Pan Divino had a Wine Dinner on the 20th of August, including a 6 course Italian Meal, with each course paired with a French Wine for $150 per person. I was instructed to create some content ideas and drafts for their Instagram. The purpose was to inform the audience and persuade them to attend. I wanted to make a catchy short text post that contained all the information but still gathered the audience’s attention. I played around with different catchy lines, images and against different boarders. Ella my supervisor picked this image out of my 6 options, she said that she loved my word play. The post was posted and I believe it caught from traction and engagement towards the event, however I am not entirely sure on the specifics. It met the objectives that was being asked of me and the company’s branding.