JMG Internship Portfolio
During my internship with JMG, working across premium automotive brands including BMW, MINI, BMW Motorrad and Audi, I gained hands-on experience in marketing and dealership operations. I undertook 100 hours directly at Canberra BMW with their talented marketing specialist as my supervisor. I supported campaign execution, content creation, and brand communications, while developing an understanding of the automotive industry and customer experience. This experience strengthened my skills in marketing strategy, teamwork, and adapting brand messaging across diverse audiences, while also sparking a strong interest in the automotive sector.
From showroom to screen, I contributed to marketing initiatives that brought each brand’s unique identity to life, supporting campaign rollouts, creating engaging content, and refining brand messaging for distinct audiences.
This experience gave me a behind-the-scenes perspective on how luxury automotive brands connect with their customers, blending storytelling with strategy. It not only strengthened my creative and strategic thinking but also sparked a genuine passion for the automotive industry and the power of brand experience.
iX3 Launch
As part of my internship, I had the opportunity to contribute to the production and execution of the BMW iX3 launch event in Canberra, an experience that brought the brand to life beyond the showroom. Throughout my Internship I worked with my supervisor to organise the event and on my last week attended and helped operate the event, a great send off in my opinion! Working behind the scenes, I assisted with event setup, coordination, and helping transform the space into a premium environment that reflected BMW’s innovation and design-led identity.
Being part of the event allowed me to see how strategic planning and creative direction come together in a live setting, from customer experience to brand storytelling. It was an incredibly rewarding moment to witness the final execution and be part of an event that seamlessly showcased the future of electric driving.
Showcase of Projects
BMW, MINI & Motorrad Drive Days
During my placement I had the opportunity to contribute and attend regular marketing events. A significant one that JMG do is their drive days for all the dealerships. It gives loyal and recent customers the premium experience to test drive a variety of cars with the community, it was an educational experience on how to enhance customer loyalty. I heavily enjoyed talking with different customers about the experience, their opinions, stories and their favourite cars/ motorcycle. I also gained experience from my supervisor on how to communicate with the customers and build that stakeholder engagement with them and also coworkers beforehand to ensure the events operations. It fulfilled my goals of wanting to contribute in marketing operations that I haven't been exposed to yet. It improved my communication and organisation skill, and ability to adapt first hand.
Meta Creatives and Scheduling
Below are some examples of Meta creatives I've made for all the dealerships, along with trading hours posts and campaigns. I created content on Canva and used Digitalstack to select images appropriate for the advertisement. Whether that be to advertise BMW's SUV range or to discover electric vehicles. JMG work with strict guidelines on what can be published and how, so I was able to stretch my creativity in an innovative way that followed appropriate guidelines. It enhanced my original objectives to work with digital marketing for a large organisation and learn how to adapt to things I wasn't comfortable with. The digital content was to stay consistent with the audience on social media and advertise, with posts for example: advertising electric vehicles after high fuel prices and all of BMW's different SUV's. Ensuring consumers see the brand on social media and create a positive correlation with them.
Email Direct Marketing
During my time at BMW I did multiple eDM's across BMW, MINI and Motorrad. Due to the large scale of the company and their high performance, all eDM had templates to follow restrictions and templates sent from other larger dealerships. I used CampaignMotor to form the campaigns, edit them, and schedule them to participants. Please view below for some of the eDM examples I worked with.
JMG had a consistent mindset to not mass market their consumers with multiple eDM's and especially SMS marketing. We rarely sent out SMS marketing, only for reminders for events or to do with enquiries. To ensure consumers did not reject marketing efforts. The eDM's I produced were based off current campaigns at the time, for different finance options or discounts offered for certain vehicles. It enhanced my knowledge on developing professional digital marketing to current customers or customers that signed up for promotional communication. Along with developing my literacy skills around developing this type of communicate best appropriate for the audience. I had a chance to design and send out my own templates based on a campaign I was given and the content it needed to include, which was accepted.